A fascinating blog article in PR week, looks at how leaders can use social media as part of their communications. Maybe some interesting parallels for church communicators also.
NHS Employers is also running a campaign aiming to drive a permissive use to social media in the NHS called #NHSEngage, which I covered at the Institute of Internal Comms Conference in Bristol.
All this work has had important ramifications. First the number of my followers on Twitter increased! Clearly a boon to my ego but more importantly they include a growing number of chief executives and directors.
Read the article here